BNI - International
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BNI (Business Networking International) now has 5576 chapters worldwide who last year 2009 passed 6.2 million referrals worth £1.6 Billion. It is the most successful business and professional referral organisation in the world.
The secret of its success is that it only allows one person from each trade or profession to join a chapter and operates the BNI philosophy of “GIVERS GAIN”. This means if I give you business you will want to give me business in return.
Belonging to BNI is like having dozens of additional sales people working for your business. Every member in your chapter carries your business cards with them at all times, and is fully aware of the quality of your products and services. If they meet a client or friend who could use your products or services they hand out your card and personally recommend you. Word of mouth marketing is the most powerful way of marketing!
BNI is about working together and generating new business for each other, it is also about building the trust and confidence that will allow your fellow members to feel comfortable about passing referrals to you.
With the core element of passing referrals being trust, each new member, on application for membership is checked to ensure that they meet the BNI membership criteria.
BNI attracts a wide range of businesses, all of which have something in common, they all posses a desire to increase turnover, profit and customer satisfaction.